Truu by Nature is a Canadian company, founded by Suzanne Soto-Davies, a Certified Cosmetic Formulator and Trichologist in Training. 

Suzanne's mission began with her frustration to repair her damaged hair – even by using others'
"natural" hair products. She studied extensively and obtained 2 Diplomas and 3 Certifications and began developing her OBLOOM brand based on the concept that hair products can be effective and eco-friendly by using nature-derived ingredients.​

Suzanne also studied Holistic Nutrition and is an avid "eco-warrior", raising butterflies and advocating for the protection of bees. It's this nature-loving concept that is reflected through the natural products OBLOOM is based on.